Do a quick Google search and it’s easy to see that many people run into a common obstacle when it comes to consuming CBD, the unpleasant and bitter taste. CBD tastes earthy and bitter due to a number of reasons, but mostly from the terpenes (which account for the odor and taste in all plants) and the naturally bitter taste of the cannabidiol compound.
A large number of customers find it difficult to get past the unpleasant taste, in the end hindering them from enjoying the many true benefits of CBD, such as stress relief, temporary pain relief, improved muscle recovery, neuroprotective properties, anti-inflammatory benefits, and more.
There are plenty of options for attempting to mask the taste when people are consuming CBD by simply adding other flavors, such as using mints, brushing your teeth prior, and taking it with a snack or drink, but there has yet to be a CBD product that addresses this issue directly until now.
Houston’s Original American Shaman CBD – a franchise location in Houston, Texas from the CBD American Shaman brand founded by Vince Sanders and one of the largest CBD retailers in the US with over 300 locations nation wide has developed a proprietary CBD blend that is flavorless and water-soluble, so consumers can enjoy all that CBD has to offer without the bitter taste.
With the consumer in mind, the CBD American Shaman franchise team went through years of vigorous research and development to enhance palatability of our CBD Products. The product is truly the first-of-its-kind on the market, and utilizes all-natural fruit extracts to cancel out bitterness of CBD. The special blend of ingredients forms a weak bond with the bitter compounds, making it too large for the bitter receptors on the tongue.
When consuming CBD the extracts also stimulate the tongue’s sweetness receptors to help mask the negative, bitter taste often associated with CBD. And these beneficial changes to the formula don’t impact the effectiveness of the CBD – the results are unaltered as the bond dissolves in the digestive system with no effect on the bioavailability of CBD.
As more people become aware of the numerous Benefits CBD has to offer, the industry will continue to thrive and innovate. This is just one example of the exciting innovations happening everyday in the CBD industry.
Consumers can expect to see new ways to consume CBD as well as improved formulas to maximize efficacy. The first anti-bitter CBD product to ensure smoother consumption is just the beginning of what this industry has to offer.
For more information on Houston’s Original American Shaman CBD’s premier anti-bitter, water-soluble CBD products please visit our Website or stop by our retail location.